Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for his star role in TV's Dragons' Den. He is Chairman of Ryman Stationery plus Boux Avenue lingerie and joint owner of Red Letter Days
Theo is also a mentor and investor to many other business acquainted via the 'Den' including MagicWhiteboard, Wedgewelly and Value My Stuff.
Each Sunday Theo rewards 6 small businesses that tweet him @TheoPaphitis and describe their business in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM count.
Theo then reviews and chooses his favourite lucky six who are then re-tweeted. As he has over 250,000 followers, this provides a massive boost to the chosen lucky businesses.
Sunday 15th July 2012
We sent a tweet to Theo not thinking he would pick us as the chances are fairly slim. Monday was just a normal day until just after 8pm and then Twitter went mad for us!
Within minutes of the retweet by Theo, we were inundated with messages of congratulations and saw a 33% increase of new visitors to our website between 8.00pm until 12 midnight. A fantastic response!
Yes, there is an element of luck but having a good website is one of the reasons. Theo picks his lucky 6 based on a catchy tweet but also 'your' website so it pays to make your site as smart as possible, after all, it's the face of your business.
We are very proud of our award and hope it can lead to bigger and better things.